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Digital marketing : the opportunities to be seized by the end of 2021

The start of 2021 was marked by the end of third-party cookies – a real apocalypse in the collection of data necessary for digital marketing – and privacy laws . These major changes reduce the effectiveness of advertisers for targeting of e remarketing of prospecting and of conversion of digital campaigns . Indeed, the results of these campaigns depend to a large extent on the data collected on the targets and their behaviors. After spending… Read More »Digital marketing : the opportunities to be seized by the end of 2021